You have heard it from all the top Internet marketing specialists. Keep in touch with your customers aEzine Publishingnd Web site visitors by starting your own Internet newsletter or E-Zine.
The E-ZineZ site is dedicated to providing you with information to produce and publish an Internet E-mail Newsletter.
New Email Marketing Applications Help Small Businesses Streamline Data Collection to Deliver More Targeted Customer Interactions
WALTHAM, Mass.–(EON: Enhanced Online News)–Leading shopping cart software providers Email Marketingare helping small businesses build more -ed email campaigns with their e-commerce software by integrating withConstant Contact
, Inc. (NASDAQ: CTCT), the trusted marketing advisor to more than 450,000 small organizations worldwide. These e-commerce applications are capturing customer data to enable small businesses to keep their Constant ContactEmail Marketing email databases up to date, create more -ed email lists based on purchase data, reach a more engaged audience, and create a better shopping experience.
&8220;Constant Contact helps our customers build their email marketing lists in no time and gives them the coaching and support they need to market back to their customers.&8221;
Online retail sales in the U.S. grew 12.6 percent in 2010 to $176.2 billion. There is a huge opportunity for small businesses to turn e-commerce customers into long-term, raving ns rather than one-time buyers, said Rick Jensen nike outlet store, chief sales and marketing officer at Constant Contact. A key component of successful email marketing campaigns is building opt-in lists of engaged customers and prospects. These integrations are removing what used to be a manual, time-consuming step in that process, helping customers save time and money, and improving their marketing efforts.
Through these integrations,Nike soccer shoes small businesses can automatically add new customers collected from the online checkout or subscriber widgets and transfer those email addresses into specific Constant Contact Email Marketing lists based on the type of products they purchased, the customers demographics, or other designated criteria. The new e-commerce integrations include:
CoreCommerce: Lets small businesses segment customers into different email lists based on a variety of criteria, allowing for more -ed marketing.
ShopSite: Synchronizes contacts collected via ShopSites e-commerce software with the users Constant Contact account.
Cart66 WordPress E-Commerce Plugin: Allows customers to opt-in to multiple newsletters and automatically updates email contacts with the users Constant Contact account through its WordPress plugin.
We aim to make it easy to manage an online store from start to finish. Part of that is finding ways to bring customers back for repeat sales, said David Hills, CEO at ShopSite. Constant Contact helps our customers build their email marketing lists in no time and gives them the coaching and support they need to market back to their customers.
All of these integrations are available now. To learn more about these or other applications that integrate with Constant Contacts online marketing tools, please visit the Constant Contact Marketplace:
Source: Forrester Research US Online Retail Forecast, 2010 To 2015 Report.
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing
tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing Nike mercurial vapor superfly, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
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Constant Contact to Discuss Impact of Combining Email and Social at Top NYC Social Media Marketing Conference
WALTHAM, Mass.–(EON: Enhanced Online News)–Constant Contact to Discuss Impact of Combining Email and Social at Top NYC Social Media Marketing Conference
Social Media Marketing or Email Marketing? Both, Says Constant Contact, and Guarantees Results or Money Back
WALTHAM, Mass.–(EON: Enhanced Online News)–Constant Contact releases data showing that small businesses that combine email and social media marketing are more successful than those who use email …
New Research from Constant Contact and Chadwick Martin Bailey Shows Facebook® Fans More Likely to Recommend a Brand, Buy Products
WALTHAM, Mass.–(EON: Enhanced Online News)–New Research from Constant Contact and Chadwick Martin Bailey Shows Facebook® Fans More Likely to Recommend a Brand, Buy Products
It&8217;s time to get creative in ourwin an iPad competition in cooperation with iContact.
If you have already followed stepsone andtwo you should already have signed up to your free trail account and uploaded you list. Now its time to build your campaign and hit send.
Dont worry if you have not registered to enter yet there is still plenty of time.Full details of the competition have already been published on TameBay.
iContact provide a number of tools to help you build your first email marketing campaign including MessageBuilder which allows you to customise iContacts library of email marketing templates with easy to use drag and drop tools. It is also possible to design your own creative using MessageCoder which allows you to use your own HTML in a fully featured WYSIWYG editor.
As well as HTML emails you should also give thought to how you want to display your campaign in plain text. This is particularly important for people accessing their emails through mobile devices and some online email browsers.
Tip 1 Be relevant
A monthly email to your entire list is not a Email Marketingstrategy its an afterthought. You need to build a strategy based on relevancy to your – market and the quality of your message. If youve got nothing to say, dont say it.
Tip 2 Less is more
Select just one offer per email and segment your list accordingly. If you have a range of complementary products, choose a hero product to focus on and add links to promote the additional items. Think of your email like a menu in a restaurant too many dishes to choose from and nothing looks appetizing.
Tip 3 Headline news (subject lines)
Your subject line should scream benefits. Think of it in the same way a news editor writes a headline. It should tell the full story and entice the subscriber to read more. Give your subject line as much thought as your body text. Your subject line is your first line of defence between your subscribers and the delete button.
Tip 4 Take time for text
Make good use of real text (not graphics) at the top of your email. A graphic-heavy email will appear – until the subscriber has selected to download the graphics. Real text in the message will remain visible even in HTML emails and entice subscribers to open the complete email.
Tip 5 &8211; Check twice, send once
Wherever possible get a colleague or friend to look over your text,nike air max shoes. check links, spelling etc. Simple mistakes can damage your reputation and encourage unsubscribes, spam complaints and may prevent people from opening future email campaigns.
For more great tips check outA Crash Course in Email Marketing on theiContact Blog.
Tags for this post:Competition,Nike mercurial vapor superfly Email Marketing,iContact,Incentives,iPad 2
Author:Chris Dawson
Posted at: Friday, September 23rd,nike outlet store. 2011 at 6:13 am
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The latest in the Digital Book World webcast series, Ebooks Real Impact on the Book Publishing Market: 2009-2011, provided a comprehensive overview of the last few years in digital books as well as gave predictions on the future direction of the market. The panelists were Guy LeCharles Gonzales, director, content & digital product development at Media Source, Inc.; Frederique Meriot, consultant on the state of the European e-book industry; Eric Freese, solutions architect, Aptara.
Freese spent a large part of the webcast breaking downthe newly-released Aptara Survey (full survey can be foundhere) and its implications. His main takeaway point: The survey is a confirmation of the vast e-book market opportunity. [Publishers have just found] the tip of the iceberg. Among the figures from the survey: publishers own eCommerce sites generate the greatest percentage of e-book sales for every segment except trade. This shows, Freese said,nike outlet store. trades lack of direct-to-consumer initiatives.
Meriot laid out the difficulties of cultivating e-books in Europe and cited as one major reason as the ct that Amazon- is just now launching in Spain and Turkey, the lack of a dedicated e-reader,nike air max shoes. and unstructured distribution channels around the continent.
Gonzales was posed a question regarding the role of public libraries in the e-book equation. He was optimistic,Nike soccer shoes citing 3Ms entrance into the market (stressing its not just OverDrives market anymore).
The subject of EPUB 3 also came up, and Freese predicted that it will lead to fragmentation and confusion until the market settles and consumers figure out what they want to pay. He was also quick to point out that a significant segment of consumers just want to read the book, so, despite all of EPUB 3s bells and whistles, developers need to accoecommerce bookunt for differening preferences.
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PW has integrated its print and digital subscriptions, offering exciting new benefits to subscribers, who are now entitled to both the print edition and the digital editions of PW (online or via our app). For instructions on how to set up your accout for digital access, clickhere. For more information, clickhere.
The part of the site you are trying to access is now available to subscribers only. Subscribers: to set up your digital subscription with the new system (if you have not done so already),click here. To subscribe,click here.
Emailpublishersweeklypubservice- with questions.
Zapata said it would make a comeback on the Net, andeveryones vorite marine protein and food packaging company appears to beramping up its efforts once again.Zapata, whichattempted to buyExcite and signedletters ofintent to acquire 31 Internet properties last year and then backed outin October, is now aggressivelyseeking new deals.
Along with a message on its
Zap- Web site, the company took out an adin The Wall Street Journal recently looking for Web sites to acquireto be part of its upcoming network.
Your Web site may be worth millions! says a message posted to Zap-.
We will soon be launching the all-new Zap- Network, the messagecontinues. Your Web site may be worth millions if it reaches moreEzine Publishing than25,000 unique users per month.
Zapata declined comment.
Along withWord and
Charged, two of the Nets early e-zinesthat Zaprescued after they wereshuttered in March 1998 byparentIcon CMT Corporation, the Zap- site features links to
Phantom Menace News, asite that aggregates articles about the upcoming Star Wars prequel.
But the companys on again-off again Internet plans are meeting withskepticism.
Ill believe it when I see it, Lisa Allen, an analyst with
Forrester Research, said about theZap- portal. Havent we been down this road before?
Along with the firms damaged credibility from backing out of the earlierdeals, Allen questioned Zapatas ability to enter the online space in aportal capacity.
What kind of companies are going to answer these ads? Allen said. Maybethere are some diamonds in the rough out there,nike outlet store. but why should I think acompany like this would know a good site from a bad one?
Patrick Keane, an analyst withJupiterCommunications,Nike soccer cleats questioned the value of what he called ZapsFrankenstein approach to building its network.
I dont see how their strategy of investing in all these middle-tier orbottom-tier Web sites is going to establish them as a portal, he said.
Both analysts also pointed to Zaps late entry into the space.
If they think being a portal is the road to riches, they should lookaround at the very crowded portal space and think again, Allen said.
They saw the tremendous value enjoyed by the portals, and thats clearlywhy theyre entering this business, Keane said, adding that the portalbattle is essentially over.
Still, editors at Word and Charged said they are happy working under theZapata umbrella. The company bought the sites from Icon CMT for $2 millionin April 1998.
Were doing really well, said Alice Bradley, editor in chief of extremesports site Charged. Since Zapata took over, weve had the ability to hiremore people, which we needed to do very badly. And weve been given so muchfreedom with our creative decisions.
Marisa Bowe, editor in chief of culture zine Word, added that Zapatadoesnt pretend to be experts in all the businesses theyre in–theyrejust investors.
Bowe said Word recently reached a deal withCrown Books to publish a bookof columns from the zine that will bring the site a sum in the high fivefigures.
Both editors conceded that the sites traffic figures were relatively lowand that they are not bringing in revenue. Bradley pointed out that Chargedonly recently hired an ad sales person. Both editors declined to disclosespecific traffic or financial data.
But Zapatas ever-changing Net strategy has not been without externalwrangling. Just weeks after Zapata announced it was backing out of its Netplans in October 1998, the company was slapped with a
shareholder suit charging thatZapata executives made lse and misleading statements about implementingthe Internet strategy.
A class-action lawsuit also was filed on behalf of all purchasers of the commonstock of Zapata from July 6, 1998, through October 15 Nike mercurial vapor superfly, 1998.
Moreover, although announcements about Internet deals sent Zapatas stocksoaring last year, Wall Street may be more wary now.
Show me something, analyst Allen said. Theyre looking for the money?Im looking for signs that theyre serious. Theres no there there.
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Nanotech – The Circuits Blog
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Automatic Media, publisher of pioneering Web zines Feed and Suck-, on Friday ceased operations, according to a notice on its Web site. Thenotice cited an inability to secure additional financing as the reason for the closure.
Feed and Suck-merged last year, forming Automatic Media with financial backing from Web portal Lycos.
Six years ago, Feed came onto the scene, publishing bimonthly issues on the Web that focused on media, pop culture, technology, science and the arts. The e-zine provided an exploration of in-depth topics nike air max shoes, ranging from the commercialization of religion to the mythology about the American West.
Feeds founders, Stenie Syman and Steven Johnson, posted a notice Friday to readers, saying that the site has halted publication and would be providing reruns over the summer as it looks for a new home.
We are feeling the effects of the recent chill,Nike soccer cleats the founders wrote on the Web site. As of today, we are in suspended animation, cooled to a temperature at which our metabolic rate is near zero.
Suck also posted anotice, saying that it has gone fishin.
Automatic Media and Feed could not be immediately reached for comment.
The closure comes as numerous online publishers ce consolidation. On Thursday, AOL Time Warner said it plans tobuy Business 2.0, with the bulk of the magazines editorial staff joining the pool of laid-off employees. Under the deal, Business 2.0 will merge with its larger rival, eCompany Now, but retain its name for the combined magazine.
Last month, Red Herring Communications, which publishes Red Herring magazine and a Web site, announced its third round of layoffs despite receiving $15 million infunding. In February nike outlet store, Standard Media International, publisher of New Economy business weekly The Industry Standard,slashed 69 jobs Nike soccer shoes, or 17 percent of its staff, following with another 10 percentreduction three months later.
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Nanotech – The Circuits Blog
HP cing pressure to keep PC uEzine Publishingnit inside–reportAsia-based suppliers prefer that Hewlett-Packard keep its PC business inside the company, according to a report. HP Executive Chairman Ray Lane did not discount that possibility today in a conference call.
iPhone Atlas
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Green Tech
Military green investments could hit $10B by 2030Defense Department policy shifts toward using more clean energy in order to increase national security and save money, which could have r-reaching effects, according to Pew.
First in Series of Marketo Benchmark Surveys Provides Free, In-Depth, Comparative Analytics on Email Marketing Success
SAN MATEO, Calif. nike outlet store, Sept. 22, 2011 /PRNewswire via COMTEX/ –Marketo, the stest-growing provider of Revenue Performance Management (RPM) solutions,Nike mercurial vapor superfly today announced the Marketo Benchmark on Email Marketing. The first in a series of Marketo Benchmark studies, this survey enables marketers to see how their email marketing efforts measure up against industry standards. Using comparative analytics and best practices gleaned from peers, participants are now able to shed light on the strengths and weaknesses of their own companys email marketing programs.
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FALLS CHURCH, VA—Sept. 20, 2011—The results of Aptara’s third annual eBook survey of publishers provide unprecedented insight into eBooks’ real impact on book publishers’ production and business models. Representing more than 1,300 book publishers from the trade, education, professional and corporate markets,nike outlet store. the report documents eBook trends, challenges, and strategies that have emerged since Aptara’s first survey in 2009.
Aptara’s eBook survey series is unique in its collection of market intelligence direct from publishers,Nike soccer cleats said David Blansfield, president of F+W Media, parent company of Digital Book World. To understand who is producing eBooks, how, why, to what extent—and which platforms and sales channels are the most -ed vecommerce bookersus the most lucrative—is an advantage to any publisher looking to capitalize on this market’s incredible potential.
Here are some significant findings from the three Aptara surveys conducted over two years:
• One out of five eBook publishers generate more than 10 percent of their revenues from eBooks. This is a strong statistic for an early-stage market. Considering the increasing rate of consumer sales projections, it confirms that the eBook market still has plenty of room for growth.
• Trade, more than any other publishing market segment, has aggressively increased its eBook pursuits. Trade publishers’ rate of eBook production rose from 50% to 76% in two years.
• Two out of three eBook publishers have not converted the majority of their backlist (legacy) titles to eBooks. With higher profit margins than frontlist titles, these digital assets hold significant untapped revenue potential.
• Amazon still dominates distribution…but by a steadily decreasing margin. Publishers still rely most heavily on Amazon for distribution Nike soccer shoes, but do so less and less. This trend is more attributed to the proliferation of other platforms and channels, particularly EPUB-based, than a decline in actual sales for Amazon. The result is a larger eBook sales and distribution market.
• Amazon generates the most eBook sales for Trade publishers, even though a comparatively small percentage of Trade content is distributed through Amazon. Despite Trade publishers using all of the main eBook online retailers, Amazon is the one producing sales—and nike air max shoes, presumably, revenue—by a disproportionate margin (43%).
• Publishers’ own eCommerce sites generate the greatest percentage of sales for all publishing market segments other than Trade. Despite a decrease in publishers’ reliance on their own eCommerce sites for distribution, these sites are producing the most sales for publishers by a significant margin (up to 18%).
Trust is a cornerstone of our mission at CBS Interactive. We are committed to gaining and maintaining your trust by following a core set ofPrivacy Principles.
Some of the advertisements you see on CBS Interactive Web Sites are delivered by third parties who also collect information throughcookies, web beacons nike outlet store, and otheEzine Publishingr technologies
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Third parties that currently collect information on our Sites for the purpose of serving you with advertising tailored to your interest include, but are not limited to,Atlas,BlueKai,DoubleClick,EyeWonder,Google,Mediamind,Audience Science andPointroll. These companies may offer you a way to choose not to have your information used for advertising purposes. You can find more information by clicking on the company names above and following the links to each companys web site.
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If you follow as many journalists as I do on Twitter, perhaps your timeline blew up last week, too, with links to Paul Carrs piece on TechCrunch askingNow Can We All Agree That The High Quality Web Content Experiment Has Failed?Slates decision to lay off media critic Jack Shafer, among other staffers, prompted Carrs essay, which asked what better illustration could there be of online medias woes than an ezine laying off its media critic because the economics of web content dont support a writer of his stature and specialism?As you might guess, Im going to answer no to Carrs headline question. Lets not conflate the economics of Slate with the economics of web content. Carr lost me completely when he wrote of Slates minuscule staff of 60.Sixtys a gargantuan staff for a Web-only publication – one that could be supported only by a global publication with a worldwide advertiser base. Dont blame the Web for Slates decision to operate with a too-large staff for the advertiser base its audience would support. Thats Slates bad call. (Blame Slate nike outlet store, too, for turning off the audience it could have had. I – and many others, I suspect – gave up long ago on Slatessmug brand of neo-liberal contrarianism, honed under the direction of former editor Jacob Weisberg.) This has become standard repertoire on OJR, but plenty of people are plenty of money with Web content. And millions of readers are enjoying rich conversations online,Nike soccer shoes featuring voices of individuals whose experiences too often were not heard or told by newsrooms of Slates size and larger. True, its hard to find examples of Slate-sized newsrooms producing general interest publications that are 1980s-news profits online. Carrs correct to link to an explanation that niche-topic websites are doing better financially today than general-interest news websites.But, so what? What makes a general-interest publication like Slate inherently of higher quality than a niche publication? And what makes a story reported and written in a traditional journalism format inherently of higher quality than other forms of storytelling online?Nothing.The knock on niche media has been that it isolates readers in silos where they arent exposed to news from other beats and perspectives. But most people, I believe, remain interested in their communities and their roles as citizens within them. Social medias also giving readers access to many more diverse sources of information than have been available in tradiEzine Publishingtional news publications. The mass market always was a myth. People always wanted to read and watch content that matched their interest. Mass market publications succeeded when people had few or no other choices. Give people those choices, and people take them. When readers find information that they find informative and instructive, and they will pay attention to it. So dont blame readers for ignoring boring public interest reporting that simply rehashes he said, she said quotes with little or no rigorous analysis of what those sources are saying and doing. If your publication, like Slate, is not attracting enough readers to support the reporting you want to present, dont blame the readers. Or the Internet. Look at yourself, then try to find smarter ways to make your reporting more informative, more instructive and more engaging. More contrarian wont cut it.As for high quality? I measure that by how truthful information is, and by how well it engages and instructs its audience – not by a URLs adherence to a j-school-approved and time-tested format. Online Nike mercurial vapor superfly, more and more reporting is emanating from conversations, in discussions, blogs and social media than from old-shioned reporter-makes-a-phone-call newswriting. That changes the process – and economics – of news reporting online. Dont give up on for-profit Web publishing just because one model for how to handle the news isnt producing enough cash to support the huge staff it requires.If a publisher really wants to produce economically successful author-driven narratives, then theresa better medium than the Web for doing that anyway. Theres still huge demand for news and analysis out there. And the Internets providing new channels through which to meet that demand. So dont blame the audience, or blame the Internet, whenever a particular business ils to make enough money by putting audiences and customers together through those channels. Put the blame where it belongs, instead – with that businesss management.More about:management,revenue,Slate
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How a 1995 court case kept the news industry from competing online
Youve got to know what you stand for to survive in journalism online
Readers owe nothing to publishers
How, and where, to hyperlink within a news story
Doing journalism in 2010 is an act of community organizing
Thinking about starting an online news business? Heres your start-up checklist
The four parts of an optimized online news website
How to optimize your news website for better Google AdSense revenue
The ethical journalists guide to selling ads on a website:
Part One
Part Two
Part Three